London Distilled
London Essence launched their winter campaign London Distilled across multiple touchpoints: OOH, partnerships, paid and organic social.
I oversaw all below the line components, ensuring that above the line elements lived and breathed on our social channels and leading production on a CGI piece of content that amplified our real-world billboard campaign in a fun and playful digital-first manner. This video went on to go viral, garnering hundreds of thousands of views across social platforms.
Role: senior producer, brand planner
Saatchi developed the out of home component of London Distilled with work rolling out across transport networks, high-end retail destinations and key billboards. This included the building wrap on High Street Kensington, that we at Infused used as our inspiration point for the CGI amplification piece.
As a fully integrated response between above the line and below the line agencies, we were tasked with reimagining Saatchi’s out of home work for the digital realm, and delivered these paid social animations.
London Distilled: Partnership with The Times and integration with The Festive Collection
London Essence partnered with The Times to deliver an interactive map of the bars in London serving their Festive Collection - cocktails mixed with London Essence. When navigating around the map, a profile of the bar would pop up, linking to imagery from The Festive Collection, a small selection of which is included below. As well commissioning the imagery and providing all visual guidelines for The Festive Collection, I oversaw integration between The Times and our own organic channels, including the phasing of content, and development of Instagram Highlights and Linktree elements
