Back to School

Otrium carries a number of high-profile sportswear brands such as Adidas, Puma and Asics. To drive consumer awareness of this, I created the concept for Back to School. The look and feel for this campaign was gritty, performance-based and dynamic. It needed a strong colour palette to ensure the colours of the clothes popped, while strong architectural details further underpinned the sharp, impactful aesthetic.

Role: art director, original creative concept