Otrium ran a competition to win three luxury handbags. To fit in with the company’s sustainable ethos, the items were pre-loved. I was tasked with creating thumb-stopping visuals to live across paid and organic social channels, that clearly featured Otrium’s branding. I wanted to show that pre-loved could still be elevated and created a structural set from our branded boxes to echo the sculptural design of the three bags, while ensuring that all unique detailing was shown such as metalwork and the texture of the different leathers.

Role: creative director, original creative concept, production lead