Bar Spotlights
London Essence has pour rights in some of the best bars globally. To reflect this, they rolled out their content strand Bar Spotlights. I acted as both Senior Producer and Art Director on this content strand, developing a standardised shot selection to bring consistency and rigour to the process, as well as overseeing image selects retouch direction.
I also worked with the bars to ensure that copy followed a standardised format so that we as a brand could deliver a immediately recognisable yet always individual format.
Role: Senior Producer